design lab

The international design competition Electrolux Design Lab 2009 invites undergraduate and graduate industrial design students from all over Romania to submit their innovative home appliance ideas for the next 90 years. The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes and do dishes in the next nine decades.

The design ideas should address key consumer insights: being adaptive to time and space, provide learning and allow for individualization.
A limited number of finalists will be invited to participate in the final event in London on September 24th, 2009. They will be able to present their entries to an international jury of high-level designers and experts.
The jury will review the entries based on intuitive design, innovation and consumer insight.
Entry deadline is May 31st, 2009. Projects will be registered on www.electroluxdesignlab.com