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{"id":9268,"date":"2014-04-28T11:37:41","date_gmt":"2014-04-28T11:37:41","guid":{"rendered":"https:\/\/e-zeppelin.ro\/en\/?p=9268"},"modified":"2014-04-28T11:37:41","modified_gmt":"2014-04-28T11:37:41","slug":"eat-drink-and-chew-stereotypes","status":"publish","type":"post","link":"https:\/\/e-zeppelin.ro\/en\/eat-drink-and-chew-stereotypes\/","title":{"rendered":"Eat, drink and chew stereotypes"},"content":{"rendered":"\n

Text: Cosmin Caciuc<\/p>\n

A big heavy topic for Expo Milano 2015: “Feeding the Planet. Energy for Life”. Its subdivisions have keywords such as tradition, creativity, innovation, technology, education, health, in reference to world food production and distribution; these might sound pompous and somewhat inert compared to the actual modest situation of a polluted planet, with many hungry mouths, troubled by conflicts and anxiety, and squandering, often irresponsible mankind. <\/p>\n

A quick glance over newspaper headlines can be depressing: “Half of the world’s food goes to trash”, “Over the holidays, Bucharesters produce a week’s worth of rubbish”, “Ministry of Agriculture: Each year a Romanian citizen throws away 97.5 kg of food”, “Do you want to save energy? Stop wasting food”…<\/p>\n

<\/p>\n

$\"afis$ <\/a><\/p>\n

At this social scale of nutrition and food problems, solutions, as well as creativity (especially in architecture and design), could be booming. They could just become relational, instead of formal: on foodbanking.org<\/a> the key concepts are hunger relief, link, interconnected lifeline, community asset. In short: satisfy the appetite and waste less through global, well-organized solidarity.<\/p>\n

Organizing is closely related to designing and prospecting the future, so that the designers’ creativity would flourish in the stringent context of current processes and situations: you find a solution where you least expect it, spontaneously discover a new craft, leave space for improvisation or for something that grows naturally. This somewhat weakens “official” intervention and its prefabricated aesthetic to allow a collateral transformation, another process, a surprising life asset exceeding the original founding action…<\/p>\n

Maybe the pavilions of participant countries at such world fairs should look more boldly towards the reassessment of the structural role of architecture in a social and prospective sense, as an expressive, flexible and economic grid \/ network, allowing itself to be populated by new processes, improvisation, solutions for food and packaging issues, for smarter consumption and recycling. I believe we can talk about food and even about tradition beyond all convenient stereotypes and well-known archaic references
In the next issue, we’ll approach the issue of the Romanian Pavilion at Expo Milano 2015<\/a>. Until then, I’ll just list older the examples of La Terenuri from Mănăştur<\/em>, Cluj (#115<\/a>), The Vegetable Basket (Coșul cu legume)<\/em> (#119<\/a>), Oily (Uleiosul) (#120<\/a>) and, in this issue, Dan Vodnar, a Romanian scientist from Cluj, in charge of the project for antimicrobian food packages, who received a bronze medal at Proinvent 2012. And I wonder: how would they envision a different-looking national pavilion?<\/p>\n

* Illustration: Sebastian Luca [bast] for Uleiosul.com<\/a> campaign<\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"