{"id":2837,"date":"2013-08-05T20:25:42","date_gmt":"2013-08-05T20:25:42","guid":{"rendered":"https:\/\/e-zeppelin.ro\/en\/?p=2837"},"modified":"2013-08-30T21:35:37","modified_gmt":"2013-08-30T21:35:37","slug":"one-piece-design-with-anca-fetcu","status":"publish","type":"post","link":"https:\/\/e-zeppelin.ro\/en\/one-piece-design-with-anca-fetcu\/","title":{"rendered":"One-piece design. With Anca Fetcu \/ Bucharest Design Center"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><div id=\"rightColumn\">\n<div id=\"currentIssue\">\n<p>Constantin Goagea: In 2008 you came back from UK. Certainly, to move mountains and I suppose you quickly banged your head against brick walls.<br>Anca Fetcu: A day after coming back&hellip; (laughing) &hellip;No, not at all&hellip;Well, they said it&rsquo; s not possible, not here, not now, it&rsquo;s difficult and it won&rsquo;t come out.<\/p>\n<p><!--more--><\/p>\n<p>C.G.: What&rsquo;s not possible?<br>A.F.: To make lights that are design, not craft or art objects and to get operating approvals for electrical appliances.&nbsp;<\/p>\n<p>C.G.: What&rsquo;s the difference between craft, design and artistic?<br>A.F.: It&rsquo;s a matter of output automation and finishing. It needs to be machine-made not man-made. The machine provides a better control and detail. I came back to definitely do my job.&nbsp;<\/p>\n<p>C.G: So, a series of objects and you bore in mind the cost &ndash; output &ndash; sale chain. There is quite a competition on the side of lights \/ lamps &ndash; local distributors have got serious brands, notorious designers and so on. How do you fight them?<br>A.F.: Yes, it&rsquo;s true &ndash; we don&rsquo;t have items Made in Romania and willy-nilly I have to compete with foreign design. Which I don&rsquo;t really&nbsp; want, it&rsquo;s only that we&rsquo;re missing the same level here. However, I&rsquo;ve got a more positive strategy &ndash; I work with architects. They choose a designer&rsquo;s objects, that is they choose another brand and extend their area by another name.&nbsp;<\/p>\n<p>C.G.: How do you sell?<br>A.F.: I cooperate with stores, both online and directly and shortly, via my own online shop.<br>C.G.: Can you buy design online?&nbsp;<br>A.F.: I think, we as a market, are not ready to do it. It depends on the photographs&hellip;if it is a piece of scenery, it&rsquo;s better to be part of a context than just laying on a shelf.&nbsp;<\/p>\n<p>C.G.: How big is Anca Fetcu enterprise?&nbsp;<br>A.F.: Just myself and a pointwise support from different co-workers.&nbsp;<br>C.G.: Lights&hellip; What kind of lights, what for and to whom?<br>A.F.: House interior, mainly table, night, ambiance lights, very decorative and having a story. There are almost 10 models. Beside lights &ndash; small furniture, shelves, hangers, and on standby, larger furniture.<\/p>\n<p>C.G.: How do you make them?<br>A.F.: In specialized workshops, with plexiglas, MDF, wood, metal.<\/p>\n<p>C.G.: Electric certification?&nbsp;<br>A.F.: I&rsquo;ve managed to avoid the issue, because I choose components that are certified and thought to be home assembled. The works themselves are somehow inspired from a packaging process. This helped me to be efficient in using materials and to simplify to the most: a gluing and weld free sheet, just folded. It&rsquo;s also a matter of what I can do as a young designer &ndash; to keep it simple and do not get hurdles on my way. Therefore, objects out of a bent sheet and nothing else. Hangers in a single sheet, volume and space in a sheet.<\/p>\n<p>C.G.: Proximities?<br>A.F.: It was a time when I used to get inspired from games, toys, children&rsquo;s stuff , let&rsquo;s say Alessi, or Jaime Hayon&hellip; whichever is more arty, more dramatic. This inspires me.<\/p>\n<p>C.G.: How about your participation at the two design events in winter?&nbsp;<br>A.F.: It&rsquo;s been great, great&hellip; Warmly welcomed. I&rsquo;ve felt like facing the right target.<\/p>\n<p>C.G.: Any development strategies?&nbsp;<br>A.F.: An improved distribution. And certainly, I&rsquo;m looking for the best relationship with architects. Then, to do more than lights, to get into interiors &ndash; I already have shelves and mirrors. I haven&rsquo;t got a firm request, yet. It&rsquo;s what strikes my mind when getting into direct touch with the housing or when having a flash of inspiration. I don&rsquo;t work with expensive materials or those I can&rsquo;t afford, I start with less. My colleagues from school are now involved into advertising, they are psychotic, they don&rsquo;t dare to make object design&hellip;. I have exhibited in Milan by representing Elle Decoration Romania, and Giulio Capellini chose Terrier and Liar; he said they are great. The editor-in-chief of Elle Decoration Italy told that my objects are really cool. I have had a very good press. In the future I wish exclusive stuff, distribution chains such as Molecule F, for instance (it&rsquo;s more on fashion, at this point&hellip;), C?rture?ti stores &ndash; institutions with comfort, lifestyle, looking for a story, associating books, music, atmosphere, a story and educated people.<\/p>\n<p>&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;&mdash;-<\/p>\n<p>Anca Fetcu is cofounder of&nbsp;<a href=\"http:\/\/www.bucharestdesigncenter.org\/\">Bucharest Design Center.<\/a><\/p>\n<\/div>\n<\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Constantin Goagea: In 2008 you came back from UK. Certainly, to move mountains and I suppose you quickly banged your head against brick walls.Anca Fetcu: A day after coming back&hellip; (laughing) &hellip;No, not at all&hellip;Well, they said it&rsquo; s not possible, not here, not now, it&rsquo;s difficult and it won&rsquo;t come out.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[288,299],"class_list":["post-2837","post","type-post","status-publish","format-standard","hentry","category-revista-101","tag-architecture","tag-zeppelin-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One-piece design. 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